· Stevanus Wijaya · Builders Journal · 8 min read
Why I Built QuestModeLife (And Why It Almost Didn't Happen)
The honest story of a solo developer who got tired of productivity apps that lock you in, charge subscriptions, and disappear with your data.
Last year, I spent 6 months trying to build a startup.
We had a team. We had a co-founder. We had ideas.
What we didn’t have: commitment. Everyone was half-in. It wasn’t anyone’s priority — including, honestly, mine.
The startup died quietly. No dramatic failure. Just… faded out.
Around the same time, my son was born.
Suddenly I was a first-time father, a failed co-founder, and completely lost. I didn’t know where to focus. Career? Family? Building something? What kind of person did I even want to be?
I started searching for clarity the way I always do — with tools.
Mission statement generators. SMART goal frameworks. Vision boards. Life balance trackers.
The problem: they were all scattered across different apps. Half of them required registration. Some locked the good stuff behind paywalls. And none of them talked to each other.
I just wanted one place that could help me figure out: What do I actually want from my life right now?
Simple question. Surprisingly hard to answer.
My wife watched me spiral through research mode for weeks — reading, comparing, analyzing, not doing.
She said something that cut through all of it:
“Instead of thinking about what the market wants, just build something from what you can do or what you enjoy.”
That hit different.
So I asked myself two questions:
What do I enjoy? Games. Gamification. That dopamine hit when you level up.
What’s my actual problem? I need clarity on my goals and direction in life.
There’s another honest reason too.
My wife is likely resigning after her maternity leave ends. Which means I needed to figure out not just my life direction — but also how to contribute financially as a solo builder.
QuestModeLife isn’t just a passion project. It’s me trying to build something sustainable while my family figures out our next chapter together.
That’s real. And I think it’s worth saying out loud. That’s how QuestModeLife started.
Not from market research. Not from a business plan. From a new dad who was confused about his life and wanted to build something useful — for himself first, and maybe for others too.
My goal is simple: be a good father and husband, while building things that are genuinely useful to people. Not a unicorn startup. Not passive income at scale. Just: make something good, and share it.
I also wanted to try Astro, a new web framework I’d been curious about. Turned out I genuinely enjoy building with it.
And because I’ve been burned by apps that lock your data the moment you’re invested — I decided everything would run locally. No server storage. No accounts required. Your data stays on your device, always.
I also have to be honest: this entire site, including the content, was built with vibe coding. Just me, an AI assistant, and a stubborn refusal to overthink it anymore.
Here’s how it went.
The Problem I Kept Hitting
Vendor Lock-In Hell
Tried Habitica:
- Loved the RPG gamification
- Hated that my data was trapped
- Couldn’t export my quest log
- Couldn’t make PDF reports
- If they disappear, I lose everything
Tried Todoist:
- Great interface
- But my data is theirs
- Premium features behind paywall
- Simple things like templates cost money
The pattern: Every productivity tool eventually:
- Gets you invested
- Locks your data in
- Charges you to keep using it
- Maybe disappears one day
I got tired of it.
What I Actually Wanted
Not asking for much:
Free tools that:
- Let me export PDFs anytime
- Don’t trap my data
- Work without account creation
- Give me ownership
Why is this hard to find?
Because SaaS business model requires:
- Monthly subscriptions
- Data lock-in
- Premium feature paywalls
- Your lifetime value
I don’t want to be someone’s LTV calculation.
I just want tools that help me get my life together.
The Idea That Wouldn’t Leave
3am Thoughts
What if I built:
- 10 free productivity tools
- All export to PDF
- No data lock-in
- No account required
- No subscription
RPG-themed because:
- I love games
- Gamification actually works
- Makes boring life planning fun
The catch:
I’m not a designer. I’m not a marketing expert. I’m just a developer who’s tired of being locked into productivity apps.
The doubt:
“Why would anyone use MY free tools when established apps exist?”
The answer that kept me going:
“Because those people are also tired of vendor lock-in.”
The Almost-Quit Moment
Honestly? The almost-quit moment wasn’t dramatic.
It was just a quiet Sunday afternoon, baby asleep, wife resting, me staring at a half-broken component thinking:
“I’ve tried building things before. They all went nowhere. Why would this be different?”
That fear — of failing again — is the real thing I had to push through. Not lack of skills. Not lack of time. Fear.
What kept me going: this time I’m building something I actually use. Even if nobody else shows up, I solved my own problem. That’s different from every other thing I’ve built.
The Building Process (Real Version)
Here’s the honest timeline:
Built the whole thing in about a week of vibe coding — a few weekend sessions plus 1-2 hours on weekday evenings when the baby was asleep.
The actual challenge wasn’t technical. It was mental.
Every session started with: “Is this worth the time I’m stealing from my family?”
I’m a new dad. Every hour I spend building is an hour I’m not present. That’s the real trade-off. Not “month 1 struggled with templates” — just a father trying to carve out small pockets of time to build something he believes in.
The vibe coding workflow helped a lot — I could pick up and put down without losing too much context. Short sessions, real progress. That mattered.
The reality: Building as a new parent means every hour counts double. You move fast because you have to.
What I’m Learning
Lesson #1: Perfect is the Enemy of Done
The trap: “I need better design before launching”
The reality: Nobody cares about perfect. They care about useful.
The shift: Launch with good enough. Improve based on feedback.
My rule now: If it works and helps someone, ship it.
Lesson #2: Being Solo is a Feature, Not a Bug
The trap: “I need to present like a company to be taken seriously”
The reality: People are tired of corporate-speak. They want honesty.
The shift: Own being solo. It’s more relatable.
My approach now: Talk like a human. Admit struggles. Build trust through transparency.
Lesson #3: Free Can Still Be Valuable
The trap: “If it’s free, people won’t value it”
The reality: Free + genuinely useful = Trust. Trust = Future opportunities.
The shift: Give away real value. Don’t hold back.
My bet: If I help enough people for free, some will want premium content/templates later.
Lesson #4: Data Ownership Matters More Than I Thought
The discovery: Every time I mention “PDF export” or “data ownership,” people respond.
The insight: People are getting tired of:
- Subscription fatigue
- Data lock-in
- Apps shutting down and losing their data
- Not being able to access their own information
The positioning: This isn’t just “another productivity app.” It’s about ownership.
Lesson #5: Building in Public is Terrifying and Necessary
The fear: “What if I fail publicly? What if nobody cares? What if people criticize?”
The reality: Most people are supportive. Some don’t care. Very few are mean.
The benefit: Accountability. Can’t quit quietly when you’re building publicly.
My approach: Share struggles, not just wins. Real builders respect honesty.
What I’m Worried About:
Worry #1: “What if nobody uses it?”
Response: Then at least I solved MY problem. I have free tools I actually use.
Worry #2: “What if people expect more than I can deliver as a solo dev?”
Response: Set expectations clearly. I’m one person, not a team. Under-promise, over-deliver.
Worry #3: “What if I can’t compete with established apps?”
Response: I’m not trying to compete. I’m serving a different audience: people who value data ownership over fancy features.
Worry #4: “What if this takes years to work?”
Response: Then it takes years. I’m building something I believe in, not chasing quick wins.
What’s Next
Short Term (Next 3 Months):
Launch publicly:
- Finish remaining tools
- Write more blog posts
- Actually tell people it exists
- Share on ProductHunt, Indie Hackers, etc
Premium content testing:
- Notions/Printable templates
- In-depth guides (productivity systems)
- Maybe templates for tools
- Price: Modest ($5-15 range, not $99)
Get first 100 users:
- Focus on helping them
- Get feedback
- Improve based on real usage
- Build in public on Twitter
Content strategy:
- Write honest blog posts like this one
- No corporate-speak, just reality
- SEO for “productivity tools PDF export”
- Build trust through transparency
Medium Term (6-12 Months):
Tool improvements:
- Better design (hire designer maybe?)
- More customization options
- User feedback implementation
- Still keeping core tools free
Community building:
- Discord maybe?
- Email newsletter
- User testimonials
- Case studies of people using tools
Long Term (1-3 Years):
Sustainability:
- Enough premium sales to cover costs
- Maybe some minimal ads (tasteful)
- Still keeping core promise: free tools, data ownership
- Not chasing VC funding (want to stay independent)
Vision:
- Known for data ownership approach
- Trusted by privacy-conscious users
- Referenced when people discuss productivity apps
- Sustainable solo project, not unicorn startup
Why I’m Sharing This
Transparency matters.
Most founder stories are polished:
“We identified a market gap, raised $X, grew 300%, now we’re a team of 50!”
Real solo builder stories are messy:
“I’m tired of existing apps. Built something myself. Struggling but persisting. Hope it helps someone.”
If you’re building something solo:
- It’s supposed to be hard
- Self-doubt is normal
- Slow progress is still progress
- Being honest is your advantage
If you’re using productivity apps and feeling frustrated by vendor lock-in:
You’re not alone. That’s why QuestModeLife exists.
The Ask
If you made it this far:
You care about data ownership. Or you’re a solo builder. Or you’re just curious.
Here’s what would help:
Try the tools:
Give honest feedback:
- What works?
- What’s broken?
- What’s missing?
- What would make you actually use this?
Share if you believe in the mission:
- Tell one person who hates vendor lock-in
- Post on Reddit if you think it’s useful
- Tweet about data ownership mattering
I’m not asking you to sign up for something.
I’m asking you to try free tools and tell me if they help.
That’s it.
Final Thought
QuestModeLife exists because I got tired of productivity apps that:
- Lock my data in
- Charge subscriptions forever
- Might disappear with my information
- Treat me like a revenue metric
I wanted something different:
Free tools. PDF exports. Data ownership. No bullshit.
If you want that too, you’re exactly who I built this for.
Let’s see where this goes.
Next Steps: